GET YOUR BRUSH ON
How insanely gorgeous is this artwork? It desperately makes me want to get back to working more traditional art, like charcoal and paint. I honestly find that, although I really love abstract art, that most of it I've been seeing is way too colorful and girly for my taste, or too bold and in your face. But this, this is perfect. It's subtle, but still very striking.
So I've decided that in honor of this new year and all these new changes coming, I want to start drawing and painting again. It's something that I used to do quite frequently, and I loved every second of it, so I'm making a change, I'm committing to do more of what I love this year, instead of just what I have to.
Why don't you join me, and get your brush/pencil/ink/whatever on. I dare you!
READY, SET, REBRAND
With all these big life changes coming, I've decided to do a little refresh of my brand. Something that I can grow with as not only my location changes, but my client base changes, something that truly speaks to my brand and the businesses I want to attract.
I realize some of you may be thinking that all I've done these past few months is change my website and logo, constantly, and you're right, but I've chosen to take the path of continually making small changes, instead of waiting until it's perfect and then doing one huge launch.
We all try and achieve it, me more than most people I think, much to my dismay. Life would be a whole lot easier if I simply didn't care. But I do. A lot. So instead of adding and adding, this year I'm taking the opposite approach.
Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.
-Antoine de Saint Exupéry
You may have seen this quote floating around in random spots, including the bottom of my website. It's such a simple, great reminder to step back when we get too wrapped up in always designing or photographing more, more, more. More props, more lighting, more fonts, and my favorite - make it bigger! (Can you sense the overwhelming sarcasm in my voice? Good.)
Less is more after all.
Big news over here: We're moving to Austin, Texas.
Oh yeah, you read that right. Shocked me too, let me tell you. But, I think it'll be a much-needed change of not only pace, but change of scenery too. I'm not sure, but I have a feeling I may be trading in my nine-to-five for freelancing again, at least in the beginning, and although that comes with it's own set of, ahem, issues (see: outrageous taxes, no health insurance, etc.), it also allows space for so many amazing things to happen. Who knows, maybe I can work out some super amazing deal of working part time in-house somewhere and spend the rest of the time freelancing. Although I've never lived anywhere but California - correction, actually never lived anywhere but Northern California - I'm so excited to explore a totally new place. And if anyone has any recommendations on cool spots to check out I'm all ears!
Onward and upward. Let's do this bitch.
CHLOÉ [& SOME PHOTOGRAPHY NOTES]
Took a quick little moment today to shoot some really beautiful, graphic images of Chloe Love Story. I love when things like this happen, totally unexpected. I was in the middle of shooting another project and set the fragrance down outside of my frame - when I went back to grab it I saw the awesome window light and took full advantage.
If you ask any professional photographer, they will tell you the single most important thing you can pay attention to when shooting photos is the light. It will literally make or break your photo, and can effect so much more than just the way the subject looks. It defines your style and your photographic eye, whether you take the soft, bright approach or the graphic, hard light approach, or an infinite number of styles in between. It's all just preference, there is no right or wrong answer, and I think that's one of the hardest parts for photographers when they're starting out, because learning how to work with light is difficult. And then once you figure out how to manipulate the light, you have to figure out what kind of light suits your subject or style better.
Only one way to get better though, right? So let there be light!
ALBUM ARTWORK: SON LUX
Lately I've been listening to different music than I normally do. I don't know if it's because of the new year and I feel like I should start listening to new music too? Or maybe I'm just getting tired of hearing the same nonsense, day in and day out. But I've discovered this odd mishmash of electronic/alternative/instrumental music. And it's the shit.
Plus, there's some really amazing cover art these guys have, I mean come on, that Son Lux cover above (the album is Lanterns, in case you want to know), it's pretty sweet.
So check it out, I highly recommend plugging either Son Lux, Aquilo or My Brightest Diamond into your internet radio.
Just don't blame me if you can't ever listen to the regular radio again.
We interrupt your regularly scheduled programming for a friendly PSA: I've joined the massive ranks of the Tumblr empire. And it's rad. Follow me at sarakraus.tumblr.com, or click on the tumblr link at the bottom of the page.
Now, get back to it!
Yo. I'm fully aware that it's been quite a while since I've written. I feel like this blog is something I've started and stopped a hundred times, and I have such a love/hate relationship with it. I even went so far this last time as to delete the blog entirely. Maybe it's because I'm afraid of oversharing? I've always tried to keep so much to myself, that putting even just a tiny piece of it here in this space, for the whole world to read, is so strange. But I personally love other people's blogs, seeing their new work, and reading about their life as a creative. So I think it's only fair that I give that to you guys, as well.
It's a new year - clean slate, right?