I recently added my name to the long list of talented people over on ilovecreatives. In order to be included in their directory, they required you to answer some really thought-provoking questions, in a bit of an interview format. And while at first, I was a little annoyed at having to tackle those tough questions, it was so great in the end to really think go through and think about these really strategic parts of my business.
Maybe, as a little girl, you were taught to put on a pretty party dress, leave your hair down (but tame that mess please, and pull it out of your eyes), and match your socks to your patent leather shoes. Were you told to hush, to use your indoor voice? Not to be bossy? Not to talk back when someone offended you? Perhaps you were taught to smile pretty and be polite (but speak up please, no one can hear you).
The struggle is real. Running a business is hard, but if we work together maybe we can make it suck just a little less.
And because I've been in your shoes, not knowing where on earth to start, and how to choose between all the options out there, I've compiled a list of my favorite resources that I use on a daily basis to run my studio.
Recently, I’ve been thinking a lot about how design, minimalism, and sustainability all work together. How can we take something like branding and make it sustainable? It’s just a collection of pixels on a screen, right? It’s not like it’s wasting paper or going to bad if you don’t eat it fast enough. But if we think in terms of our time, and our business success, it actually does correlate.
Minimal, Sustainable, Classic — Brand Starters have just the right amount to get your brand on track, with nothing superfluous. Simple, timeless logos and typography. Because less really is more.
I started doing some research a few months ago on why small businesses and startups seem to be hesitant to invest in a full brand package.
If you’re anything like me, Pinterest conjures up images of cheesy DIY projects you’d never dream of doing, outdated home decor ideas (that literally everyone seems to love for some reason), and recipes with so much cheese and cream you might as well just give up and change into ugly sweatpants permanently. But while yes, all those things are true about the social media platform, there are some hidden gems in there too, if you keep a keen eye out.
Creative direction is tricky. But creative direction is also incredibly powerful.
In the world of small businesses, creative direction serves as a starting point, and a reference point as you make decisions involving your brand. It's the North Star, if you will, of your business. Everything should come from, and be directed toward it.
noun: a small oval fruit with a hard pit and bitter flesh, green when unripe and brownish black when ripe, used as food and as a source of oil.
noun: the widely cultivated evergreen tree that yields the olive, native to warm regions of the Old World.
adjective: grayish-green, like an unripe olive.