Brand Starters Collection 01
Minimal, Sustainable, Classic — Brand Starters have just the right amount to get your brand on track, with nothing superfluous. Simple, timeless logos and typography. Because less really is more.
I started doing some research a few months ago on why small businesses and startups seem to be hesitant to invest in a full brand package. It made no sense to me, why on earth someone would go to Fiverr and get a logo that they'll most likely end up having to replace in six months from now, a year from now, or any time their business changes or grows. Or, they would try and create their logo and brand themselves, resulting in confusion, unnecessary stress, and unhappiness because they didn't get what they were envisioning.
What I gleaned was that they, frankly, didn't know any better, or just couldn't afford it, either monetarily or time-wise (or both). So, I came up with Brand Starters. They are pre-designed so it's more like online shopping, instead of this long process, because I know us millennials love instant gratification (I'm guilty of it, too). Each one comes with a primary logo, which is your "official" logo, a secondary logo, usually a stacked or alternate version of your primary logo, and two icons or logo marks, used for either social media imagery or as an accent on your designs. And, because I know how much we all love social media, they also come with three layered, editable templates specifically designed for social posts and announcements.
When you purchase a Brand Starter, simply add in your business info to the checkout form, I update the design to reflect the brand name, and you get a shiny new logo within five business days. It also comes with a brand guideline packet, which includes some imagery and a moodboard for creative direction. There is also font pairing suggestions and links where you can download them, as well as color options. You still get a professionally designed logo, one that will grow with your business, and it won't cost you an arm, a leg, and a year of your life.
Collection 01 is inspired by ancient goddesses, each with different strengths and features. They are only released in collections of six, and once they're gone, they're gone, which means each brand is completely unique.
I hope you find these mini-brands as exciting and unique as I do, and I can't wait to see how they evolve and progress in the future. And while you're perusing, if you have any questions at all, please reach out — I'm more than happy to chat with you on all the ways you can utilize these.