Well, first, choose which package you think would work best for your business, and then fill out the brief questionnaire. If you're not sure what you need, just email the studio at firstname.lastname@example.org and let's chat! Then, I’ll send you an onboarding packet outlining the terms & conditions of our project, a fee breakdown, and a general guide to keep as we go through the process. You’ll pay the 50% deposit up-front, and then I’ll get our project on the calendar.
2. Creative Direction
Next, I’ll use the answers you gave me in the onboarding stage to guide my creative direction. I’ll do research on your target audience, other brands in your field, and so on. I’ll then take all that information and create a moodboard full of gorgeous imagery that will guide our project from then on.
After you’ve approved the moodboard and any other initial documents, I’ll get to creating. I’ll give you one option, and we’ll discuss why and how I came to that one option. You’ll give me any feedback you have, and we’ll go from there.
4. The Launch
After you've approved all of the files, and paid the rest of your project fee, then we'll tie up any loose ends and I’ll send you an offboarding packet (including maintenance packages should you wish for me to be in charge of your brand on an ongoing basis), and all of your final files.
Based on past experience, I've found that it can get overwhelming having too many options to pick from, and it creates unnecessary revisions and changes, delaying the process. Because I do so much research up front to make sure you're getting the best design for your business, you can be sure that I've chosen very carefully. Which means I don't do revisions unless it's absolutely mandatory.
I'm often booked a few weeks in advance, so the sooner the better. If you have a specific timeline, please let me know before booking and I'll do my best to accommodate you.
Absolutely. Although I'm currently based in Portland, OR, I'm used to working with clients from all over. And because our communication will be primarily through email, the time difference usually isn't an issue.
First things first, let's make sure our styles will play well together. The best place to look first is my Pinterest. If you like what you see, then we'll be great friends.
Then, make sure you have anything you'd like me to use in your project ready. Want me to design a website for you? I'll need the copy you want to include (or I can recommend a copywriter if you need). Doing an ecommerce site? I'll need all your inventory and pricing info to get you set up initially, not to mention any photos you like me to use (unless you'd ike me to shoot them for you, in which case I'll need you to ship your product to the studio).
Also, please make sure you'll have a bit of time to dedicate to this project. Due to the tight turnaround times I give clients, you'll need to be available to give me feedback in a timely manner, usually within 12-24 hours. Makes the process so much faster and easier for us both.
I'll email you an invoice when there is a payment due, and it will be paid online through PayPal.
There is a 50% fee due up front. The project cannot be scheduled or started until the contract has been accepted and the 50% deposit is made.
Currently, I only design for Squarespace. It has numerous options and integrations, the customer support is wonderful, and it's incredibly user-friendly, that way you'll be able to take over your site when we're done, meltdown-free.
Yes - When we're all done with the project, I'll send you more info on my monthly maintenance packages.
You’ll own the visual elements that I create for you, for this project. I’ll give you the finished files, and you should keep them somewhere safe as I’m not required to keep a copy.
I, Sara Kraus, retain copyright to any and all work I produce, and own the unique combination of these elements that constitutes a complete design. I reserve the right to display all aspects of my creative work with this project, including sketches, work-in-progress designs, rejected design variations, and the completed project on my portfolio and in articles on websites, in magazine articles and in books.
You may not recolor, crop, distort, or otherwise alter the finished photos, designs, or artwork without prior written consent.
Have additional questions? Reach out and I'll do my damnedest to get them answered.