If you’re anything like me, Pinterest conjures up images of cheesy DIY projects you’d never dream of doing, outdated home decor ideas (that literally everyone seems to love for some reason), and recipes with so much cheese and cream you might as well just give up and change into ugly sweatpants permanently. But while yes, all those things are true about the social media platform, there are some hidden gems in there too, if you keep a keen eye out.
Creative direction is tricky. But creative direction is also incredibly powerful.
In the world of small businesses, creative direction serves as a starting point, and a reference point as you make decisions involving your brand. It's the North Star, if you will, of your business. Everything should come from, and be directed toward it. And it's not just visual either, it's how you market, and what kinds of decisions you make for your business.
Introducing the new flagship branding and creative consulting packages — whether you need a website, branding, creative direction, or all of the above, everything is bundled together and straightforward. But what happens after you send the inquiry email? While each component functions pretty much the same for each project, the components you get depend on which package you choose.
noun: a small oval fruit with a hard pit and bitter flesh, green when unripe and brownish black when ripe, used as food and as a source of oil.
noun: the widely cultivated evergreen tree that yields the olive, native to warm regions of the Old World.
adjective: grayish-green, like an unripe olive.
As some of you may know, in addition to graphic design and photography, I also picked up painting a few years back. When I was little I always wanted to be an artist, and more often than not you would find me coloring or painting every spare chance I got. And that has since carried over into adulthood, first as a hobby, now as a passion project.