Less, Better: Sustainability in Design

Recently, I’ve been thinking a lot about how design, minimalism, and sustainability all work together. How can we take something like branding and make it sustainable? It’s just a collection of pixels on a screen, right? It’s not like it’s wasting paper or going to bad if you don’t eat it fast enough. But if we think in terms of our time, and our business success, it actually does correlate. 

Brand Starters Collection 01

Minimal, Sustainable, Classic — Brand Starters have just the right amount to get your brand on track, with nothing superfluous. Simple, timeless logos and typography. Because less really is more. 

I started doing some research a few months ago on why small businesses and startups seem to be hesitant to invest in a full brand package. 

Modern Business: Utilizing Pinterest

If you’re anything like me, Pinterest conjures up images of cheesy DIY projects you’d never dream of doing, outdated home decor ideas (that literally everyone seems to love for some reason), and recipes with so much cheese and cream you might as well just give up and change into ugly sweatpants permanently. But while yes, all those things are true about the social media platform, there are some hidden gems in there too, if you keep a keen eye out.

Introducing: Branding and Consulting Packages

Introducing the new flagship branding and creative consulting packages — whether you need a website, branding, creative direction, or all of the above, everything is bundled together and straightforward. But what happens after you send the inquiry email? While each component functions pretty much the same for each project, the components you get depend on which package you choose.

Color & Texture Edition 03—Olive

ˈäləv/

  1. noun: a small oval fruit with a hard pit and bitter flesh, green when unripe and brownish black when ripe, used as food and as a source of oil.

  2. noun: the widely cultivated evergreen tree that yields the olive, native to warm regions of the Old World.

  3. adjective: grayish-green, like an unripe olive.

Color & Texture Edition 02—Ivory

ˈīv(ə)rē/

  1. noun: a hard creamy-white substance composing the main part of the tusks of an elephant, walrus, or narwhal, often (especially formerly) used to make ornaments and other articles. "A knife with an ivory handle."

  2. adjective: a creamy-white color.