Coming Soon: The Guidebook for Modern Branding

I get it, sometimes you just want to do something yourself. It can be a wonderful learning process, if you have the right resources. But that's the kicker, though. Especially when it comes to your brand, if you don't have the right resources, it can literally mean the success or failure of your business. So I've compiled all the knowledge I've gleaned over the years into one massive guidebook to help you create a brand that works for you, not against you.

Avant-Garde Branding: The Basics

Creating a unique brand, even with professional help, is no small feat. Doing it all on your own is even harder. And yet, I see so many new businesses blindly dive into the DIY route, only to have to rebrand a year later, or worse, fail completely. But, hope is not lost for those who would rather take matters into their own hands. Over the next few weeks, I'll give you some of my hard-earned insight on how to create a modern, avant-garde brand that stands out amid the overcrowded market of watercolor logos and bad fonts.

When Everyone Goes Right, Go Left

I recently added my name to the long list of talented people over on ilovecreatives. In order to be included in their directory, they required you to answer some really thought-provoking questions, in a bit of an interview format. And while at first, I was a little annoyed at having to tackle those tough questions, it was so great in the end to really think go through and think about these really strategic parts of my business.

A Note on Forging Your Own Path

Maybe, as a little girl, you were taught to put on a pretty party dress, leave your hair down (but tame that mess please, and pull it out of your eyes), and match your socks to your patent leather shoes. Were you told to hush, to use your indoor voice? Not to be bossy? Not to talk back when someone offended you? Perhaps you were taught to smile pretty and be polite (but speak up please, no one can hear you).

Less, Better

Recently, I’ve been thinking a lot about how design, minimalism, and sustainability all work together. How can we take something like branding and make it sustainable? It’s just a collection of pixels on a screen, right? It’s not like it’s wasting paper or going to bad if you don’t eat it fast enough. But if we think in terms of our time, and our business success, it actually does correlate. 

Brand Starters Collection 01

Minimal, Sustainable, Classic — Brand Starters have just the right amount to get your brand on track, with nothing superfluous. Simple, timeless logos and typography. Because less really is more. 

I started doing some research a few months ago on why small businesses and startups seem to be hesitant to invest in a full brand package. 

Modern Business: Utilizing Pinterest

If you’re anything like me, Pinterest conjures up images of cheesy DIY projects you’d never dream of doing, outdated home decor ideas (that literally everyone seems to love for some reason), and recipes with so much cheese and cream you might as well just give up and change into ugly sweatpants permanently. But while yes, all those things are true about the social media platform, there are some hidden gems in there too, if you keep a keen eye out.